It was only a few weeks ago that I was hacking away at the 16th iteration of the Founder's Logs. Since then a lot has happened, but most notably is...
The very roots of this business stem from Jon and Will growing up near the water. Will a sailor, and Jon a surfer were both acutely aware of the mounting issue of plastic in the oceans.
Jon and Will met in the Jim Moran College of Entrepreneurship at FSU. They worked together on a business prior to Dunsel's, and it was their that they found similar motivations, goals, and desires for the future. Jon and Will shared a disdain for the "traditional" path. The normal steps outlined in the College-Internship-Career-Retirement track just didn't feel right.
Then Covid-19 happened. The spring semester of their Junior year was cut short. Indefinitely. Jon went back home to New York, and Will held out in Tallahassee. Somewhere over the course of the spring, as video conferencing became the norm, Jon and Will set up a recurring meeting. These meetings started out as an outlet where they would talk about and process the state of the world. Before long, these conversations turned into strategy meetings about the next big project.
Initially, Will and Jon were developing and doing R&D on bike-packing gear. However, the small, niche market did not offer the potential, nor the impact that they were looking for. Jon and Will returned to school in the fall. That was when they stumbled upon the first true piece of this business. A piece of information surfaced in one FSU Sailing Club meetings that changed their perspectives. This information was simply that sailboat sail are often being thrown away after their "usable" life. The gears started turning. This material was still good. Just not so good for its original use. If we could figure out a way to effectively collect, process, and then distribute this material, we could change the world.
Jon and Will have taken advantage of the unique situations of their lives. The goal with Dunsel's is not to make overly expensive products for only a select few people to enjoy. We want to monetize garbage. We blame our behaviors as consumers for the absolutely massive issue of waste, but we also think that these same behaviors can help solve the problem. We strive to provide better solutions and better alternatives that naturally align with our interests as consumers, but in a much more sustainable manner.
This story is still very fresh, and it is constantly being rewritten, added to, and changed. We are incredibly excited to continue working because we know our work is making a difference. We have found opportunity in every challenge so far, and we can't wait to continue sharing our story with you. Thank you so much for supporting us, we appreciate and value all of you.